What’s in a Word?

Be Careful What You Write in Your Real Estate Ad

The comedian George Carlin had a routine about The Seven Words You Can Never Say On TV. It is somewhat dated. There are at least 2 that are now heard regularly on broadcast channels. You can hear all seven of them on some cable channels. If you really want to know what those words are/were, you can go here.

When you, or your Realtor®/agent, place any advertising for your home there are many more than seven words that can get you in trouble. Federal and state Fair Housing laws regulate against and define any practices that might be considered discriminatory in the sale and purchase of real estate, regardless of intent. These regulations do not normally apply to the sale of your own home unless you advertise. It doesn’t matter the type of advertising, whether newspaper, Craigslist, flyers on a community cork board or any other form of advertising.

What are some of these words? Seemingly benign words can be found to be discriminatory. The word adult, unless it is used to describe a certified adult community, is determined to be discriminatory. So are bachelor, Christian, unemployed, and singles, as well as dozens of other words. Phrases and groups of words such as no children, single person, mature couple, mature individual, and not for disabled can all be considered discriminatory.

There are many words and phrases that are iffy, that depend upon the context in which they are used. They could include executive, handyman’s dream, close to synagogue, and membership approval required.

When you submit an ad to a newspaper, the person reviewing the ad might counsel you on the use of words and suggest alternatives. However, when using internet marketing you are usually on your own. Online service providers are generally considered not responsible for the user-submitted content.

Now, is somebody going to review all advertising and come and fine you or take you to jail? More than likely that will not happen unless there is a complaint filed. Even then it will more than likely be a warning to change your wording.

For a list of words and phrases that may or may not be considered discriminatory go to the Georgia Commission on Equal Opportunity Fair Housing Advertising Word and Phrase Usage List. Just be careful what you say.

If you would like to find out what I can do for you, or, if you just have a question I might be able to help you with, email me or call me at 706-207-5290.

NOTE: The above is not to be construed as legal advice. For legal advice please consult with a lawyer or contact the Georgia Commission on Equal Opportunity.